Ad agencies across the globe have been struggling to find the right fit for their publisher and advertiser on-boarding strategies. But most Ad agencies are limited by their geographical reach. The fact of the matter is, that ad agencies are dependent on their network – the more extensive the network, the more easier it is for them to provide solutions to their clients and partners.
The extent of an agency’s potential is also evident in the case of last minute ad slot fulfillment. The advertisement agencies don’t have any scaled up platform that can manage the timely ad slot allocation and work on two way spec matching.